We’re all designers. Whether we create slide decks, flyers, or menus, it’s helpful to learn design basics—like color.
When done right, color elevates content. When done wrong, it tarnishes credibility. A few tips to get color right:
- Align to values. In Western cultures, blue = trust/safety, green = nature/cleanliness, red = life/energy.
- Less is more. Limit yourself to one primary and a couple of secondary colors.
- Use a palette. Although design can feel “squishy” and subjective, color coordination is scientific. Adobe Color is a free tool to generate a palette of 5 colors. Use these auto-generated colors and they’ll outperform guesswork.