Sometimes a visual artifact helps us understand a problem. A mind map is a tool I like for getting stuff out of my head. How to mind map:
1) Start with a central idea. Maybe it’s a theme, a single word, a problem, an image, an experience, a feeling.
2) Draw related ideas. Use Why? What If? How? as a starting point.
3) Draw secondary and tertiary ideas. Think of each sub-idea as the new center.
4) Connect ideas with lines. Do two unrelated things inspire a new concept to join them?
5) Embrace curves and color. Abandoning straight lines can relax your mind. Don’t be afraid to change an idea’s color or size.
6) Step back. You might have started with “faster horses,” but your exploration might have surfaced a new center—a more alluring idea.