Wabi-Sabi

Picture a small clay bowl. It’s not quite a perfect circle. There’s a dimple on its rim and a chip on its side. This bowl is wabi-sabi (侘寂). Traditional Japanese aesthetics revolved around this concept of “flawed beauty.” A wabi-sabi object evokes a sense of “serene melancholy and spiritual longing.” You see the little bowl […]

Hairy Arms

Asha is a young marketer pushing the boundaries for extraterrestrial fashion. Little green people have immigrated to Earth, but humans struggle to accept them. To build empathy, Asha wants to promote the green people in her company’s upcoming fall collection. However, her boss is prejudiced and always gives feedback before launching a campaign. So, Asha […]

Color Coordination for Dummies

We’re all designers. Whether we create slide decks, flyers, or menus, it’s helpful to learn design basics—like color. When done right, color elevates content. When done wrong, it tarnishes credibility. A few tips to get color right: Align to values. In Western cultures, blue = trust/safety, green = nature/cleanliness, red = life/energy. Less is more. […]