Writing is more than words. It’s how we present words. Whitespace is a neglected element—not a passive background but an active ingredient for expressing a thought. Adding space to writing gives readers breathing room and makes content more palatable. Whether writing articles, emails, or text messages, whitespace provides clarity. Four ways to use whitespace: Variable […]

Don’t be caught by the passive voice

Passive voice is objectively wrong in any writing—business, academic, or artistic. Edge cases exist, but the passive voice is often unclear, imprecise, and disempowering. Language represents an underlying philosophy, so shift language to represent philosophy better. We are not objects acted upon by the world; we are subjects that act upon the world. To avoid passive voice, start with […]

The road to hell is sloppily paved in adverbs

Words are alchemy. They transfer abstract thought from your head to another head and can change the material world. Clear writing makes that alchemy more effective and you, the alchemist, more interesting. To make your writing clear: Cut adverbs. Adverbs describe verbs (i.e., quickly, loosely, happily), so beware words ending in -ly. They’re a crutch […]