Red Pill or Blue Pill

Near the beginning of The Matrix, the protagonist receives two pills. Either he can take the Blue Pill to expunge dangerous thoughts and retain his everyday life or take the Red Pill and learn an unsettling but life-changing truth. Many controversial ideas have stolen this Red Pill/Blue Pill concept, and I will shamelessly do the same! […]

One-Way & Two-Way Doors

Amazon popularized the idea of one-way and two-way doors to encourage employee decision-making and appropriate risk-taking. One-Way Doors aren’t easily reversible decisions—like choosing hardware for tech projects, settling on a building location, and getting married. One-Way Doors require careful thought and planning, and they’re the perfect use case for System II, turtle-like thinking. But the […]

System I & System II

Here’s a puzzle: Linda is 31 years old, single, outspoken, and bright. She majored in philosophy at an American university. As a student, she was deeply concerned with discrimination and social justice issues. Which is most probable? Linda is a bank teller. Linda is a bank teller and active in the feminist movement. Linda is a […]

Lindy Effect

“Older is better.” When I lived in California, I drove a 19-year-old truck with electrical issues. I took it to a few mechanics, but they all refused to fix it since the car wouldn’t meet emissions standards. Ironically, if I could keep the truck alive for another year, it could become a “classic,” immune from […]

Locksmith Paradox

“Faster value is perceived as worse.” I once slept in a Walmart parking lot in West Virginia. Late that night, I arose to use the restroom and locked myself out of my car, sealing my keys, phone, and wallet inside. I wandered into the store, and a cashier was kind enough to call me a […]

Aesthetic-Usability Effect

“Beauty over function.” In 1995, researchers at the Hitachi Design Center studied the “aesthetic-usability effect” with an ATM. A less usable but good-looking ATM interface beat easier-to-use UIs with poor aesthetics. The researchers found that a positive emotional response from visual design makes the user more tolerant of issues—such as software bugs, poor latency, or […]

Eudaimonia

Language constrains our range of expression. It isn’t easy to express a thought or a feeling with words when the language doesn’t have a matching concept. We resort to other forms of expression—paintings, dance, music, stories—to express the things we cannot name. That exploration is beautiful and results in art that can move us. But […]

Potemkin Village

To impress Empress Catherine II during her journey to Crimea in 1787, Grigory Potemkin supposedly built fake, portable villages along her route. His people would disassemble the structures after she passed and re-assemble them farther along her path, making his village appear larger than it was. A “Potemkin village” is a vanity display to make […]

The Tokyo Effect

Tokyo has ~14M people, making it the largest city on Earth. It has thousands of unique stores, like Ma-suya Azabu-Juban—a shop that only sells salt. A store like this couldn’t exist in an average city (like my hometown of Grand Rapids, Michigan) because the place wouldn’t get enough foot traffic to find customers interested in its […]

Stonecutter vs. Mechanic

The other week, my friend and I went skiing on Mount Baker—a glaciated volcano near the Canadian border. We cruised along gravel roads until I hit a pothole and broke the undercarriage cover off my Prius. I needed to hold up the cover to return home, so I kept adding duct tape until nothing moved. […]