The Palm Springs of Washington… While Miranda Cosgrove didn’t share this view, I appreciated the analogy. Yakima’s a little desert town, a quick weekend escape from a West Coast metropolis. When my girlfriend and I visited the other weekend, we enjoyed hikes on the rolling hills, a farm-based brewery, and the glacier-fed river that cut through town. I especially enjoyed my experience at a local espresso stand.
At work, I inherited this tool to help people use a poorly designed product. While the long-term solution was to address core issues in the product, this supporting tool had low-hanging fruit, such as glaring usability holes. Rather than preach about these gaps, I leveraged the ever-relevant heuristic from writing: Show, don’t tell.
Time is the great equalizer. Everyone gets 24 hours per day, 365-366 days per year, 73.2 years in a lifetime. But how much of this time is actually usable on things we want to do? Imagine an arcade filled with game machines. To play, the machines require tokens, and one token is worth one hour of time.
The other day, I saw a bald eagle’s nest. Masterfully crafted in the tallest tree in a two-mile radius, it summoned images of leathery pterodactyls. This massive, strong structure seemed anachronistic in today’s natural world—a world where nature is fragile and delicate. Yet its architect, the icon of freedom, had somehow persisted through the ages. The bald eagle had survived man.